Register Just Received Your New Physical Card?

Simply click the register button below and complete the following prompts to add your card!

NOTE: You will not be able to review your current standing or sign in until your card is registered.

Register My Card
Register Your B Loyal Card
Join Burtons B Loyal

Join It Pays to {B} Loyal

Don't have a card, but want to Join? No problem! Click the sign up button to get started!

  • Receive $25 for every 300 points*
  • Birthday and Anniversary gifts*
  • Stay up to date on exclusive events and promotions*

NOTE: Use button below to sign up for a virtual card only, if you would like a physical card please sign up in one of our locations.

Join {B} Loyal

Claim Code Add Your Recent Visit

Have the receipt from your recent visit? Enter the Claim Code (located at the bottom of your receipt) to get your points!

Your code expires after 30 days. Contact the Burton's team if there are any additional questions.

Burtons B Loyal Claim Code

Sign In View Your Standings

Click the sign in button below to be taken to the log-in screen for {B} Loyal.

Burtons B Loyal Sign In